Social marketing

What is the first thing that comes to your mind when you hear the word marketing? For many it is probably companies doing advertisements trying to sell their products or services. You should know that there is another type of marketing that during the last weeks has been heavily used. That is Social Marketing

For those of you that do not know what social marketing is, it is a type of marketing that does not have a focus on selling products. The purpose is instead to change a behavior or attitude. . It is often used by the public sector organizations with advertisements that for example are trying to promote safe sex or reduce alcohol consumption . After I learned this, I have been starting to think about this type of marketing whenever I get in contact with advertisements. 

Since the coronavirus started to spread, I have seen many examples of social marketing from different types of organizations.

Here is one example from the Department of Health and Social Care in UK

Washing your hands more often remains vitally important.

Wash your hands with soap and water for 20 seconds 🧼👐

Here's a step-by-step guide 🔽 pic.twitter.com/EcmYVabCR9

— Department of Health and Social Care (@DHSCgovuk) March 28, 2020

This is just one example of Social marketing, I am sure you all have seen many more! In this serious time, I think it is beautiful to see how different organizations are taking the pandemic seriously and are trying their best to share and promote information about how to stop the virus from spreading.

/ Joel